[*SPARK BLOG]

 Twenty-five Years

At "e" we strive to create events and conferences that make people feel something - guests, clients, vendors and even our team. In honour of National Indigenous Peoples Day [a dedicated time to recognize the rich cultures, histories, and contributions of First Nations, Inuit, and Métis], our Experience Coordinator Jordyn wrote a blog about her journey to finding a sense of belonging and community, and the profound effect that the International Indigenous Tourism Conference in Edmonton had on her. ----

We have proudly produced the Canadian Screen Awards for many years, helping shine a spotlight on the incredible talent shaping the Canadian landscape. We are excited it caught the attention of The New York Times.

On May 9th, 2026, our team proudly produced the 15th Annual Glenn Gould Prize Gala, honouring Sir Elton John. From the very beginning, our goal was never simply to create a gala for people to watch. Our goal was to create something people could feel . An experience rooted in emotion, generosity, artistry, and humanity. One where guests left not only feeling more connected to Elton John, but also carrying a deeper understanding of Glenn Gould; his brilliance, his influence, and why his legacy continues to matter today. Every creative decision, every cue, every transition, every lighting moment, every note of music, and every conversation behind the scenes was shaped by that intention. In “Lift Off Starts with Listening,” our Trevor reflects on the experience of bringing the 15th Glenn Gould Prize Gala to life, and the power of collaboration, trust, and listening in creating moments that move people.

There is a special kind of magic that happens when artistry, passion, and meticulous production collide. At our core, we live for these moments; the ones where the lights dim, the first piano key strikes, and an entire room breathes in unison. These are the moments you don't just watch, you feel. The ones that you hold dearly in memory of the experience. Today, just 30 days away from one of the most prestigious nights in the global cultural calendar, that magic feels more electric than ever.  We are thrilled to be producing the upcoming Glenn Gould Prize Gala, an evening dedicated to a living legend who needs no introduction: Elton John. To produce an event of this cultural magnitude is an honor; to do so in celebration of a Glenn Gould Prize Laureate who has redefined the "human condition" through both music and humanitarianism is a career-defining privilege for our entire team. Sarah McLachlan² The excitement is palpable this week with the official announcement of our latest addition to the lineup. We are thrilled to welcome Sarah McLachlan to the stage. A Grammy and JUNO Award-winning icon, Sarah embodies the soul of Canadian music. She is a national treasure, and her presence adds a layer of profound grace to an already stellar "all-Canadian" tribute to Elton. For our team, this announcement feels like a beautiful reprise. Just weeks ago [on a Saturday night in March] we were immersed in the energy of the JUNO Awards Gala, another flagship production we are honored to bring to life. Having Sarah join the Glenn Gould Prize Gala, after her win on our JUNOS stage, creates a powerful continuation of the narrative. It underscores the strength of our relationships within the Canadian arts community and our commitment to showcasing world-class talent on world-class stages.

Trends? What’s trending? Hmm… let me check my notebook, my spiral notebook. Last year at GO WEST in Edmonton, I attended a panel on generational differences in life and work. What struck me wasn’t the differences, but the alignment. Two of the panelists, a Boomer and a Gen Z, began speaking about “like” things. Gen Z expressed a desire to slow down, minimize technology in their daily lives, and live as simply as the Boomer once had. That conversation stuck with me. It led me to ask my own young adult kids, ages 23 and 25, how they were feeling about the pace of the world today. Their answers were the same: to slow down, to breathe, and to find space to actually absorb the world around them. We’ve been chasing innovation and technology for so long that it’s no surprise we’re now seeing a collective pause, and in many cases, a step back. Just like fashion, where everything eventually makes a comeback, we’re watching culture do the same. (Yay!) The difference is that this time, it’s not just silhouettes and shoulder pads returning, it’s a mindset. The 80s spirit of connection, creativity, and unfiltered living is re-emerging, not as a trend, but as a lifestyle shift. Across generations, but especially among younger audiences, there’s a growing movement toward reclaiming analog, tactile, and slower experiences. I call this The Great Rewind . Landlines are reappearing in homes. Vinyl records are selling at their highest levels in decades. People are curating their phone screens to strip away clutter and distraction. These choices aren’t about nostalgia alone, they’re about creating space for connection, peace, and presence in an overstimulated world. What’s especially interesting is the cross-generational bridge this creates. Gen Z and Millennials are actively engaging with Boomers to rediscover rituals that once seemed outdated: listening to an album from start to finish, picking up a phone connected to a wall, embracing experiences that require patience. The ritual matters as much as the result. For our industry, this signals a shift in how people want to experience life and, by extension, events. It’s not about rejecting technology outright but about rebalancing, valuing simplicity, authenticity, and intentional design. The future may not be about racing forward but about re-learning the beauty of slowing down. This is The Great Rewind , and as event professionals, it’s worth paying attention to.

Our Experience Manager, Stephanie wrote a blog about the stage and what it truly means to her. Throughout this piece, Stephanie explains in her own words about the “e” way - it’s people and personalizations like this that make our events, conferences, productions, and incentive programs just feel different. ---- Despite my absolute inability to dance, growing up I dreamt of being on Broadway. Being centre stage in a theatre performing Gershwin [ yes, at fourteen I really did love Gershwin ] and tap dancing the show away. Obviously, that’s not quite how it turned out for teenage Stephanie, but her curiosity and love for the stage would bring her more opportunities than she could have imagined. When I began my journey with “e” the job felt mysterious. No show or event was ever the same twice. I learned that to be good at this job, it meant I had to be on top of everything, and to be great, I had to be ahead of everything. These might sound similar, but trust me, they are not. As my time with “e” progressed, the mystery faded, and I found myself closer and closer to an unexpected and familiar friend, the stage. Only this time, I was behind the curtain. I found a rhythm working with speakers from all sorts of industries and backgrounds. Many had never held a microphone or seen a teleprompter before. Often intimidated by the bright stage lights that blind them the moment before finding their mark. I learned that my dear friend had a tendency to make even the most senior leader nervous and my affection had a unique ability to put them at ease. And sometimes, just sometimes, even make it fun. In the famous 1993 publication, The Book of Lists , the number one top rated fear in the world was revealed to be Public Speaking. For perspective, death ranked number six. This statistic has always stayed with me. That, for whatever the reason may be, many find speaking in front of people is literally worse than dying. As a proud former theatre kid, I have experienced my share of stage fright. As a proud current stage manager, I ground myself in the privilege of being the last person our speaker, presenter, host, CEO, or whomever, will see before stepping into the spotlight and facing their [ possible ] worst fear. That it is up to me to remind them, you’ve got this, you’re prepared, and if you picture everyone in their underwear that is totally up to you, but I wouldn’t suggest it. Being behind the curtain may not sound as glamorous as Radio City Music Hall, but to many of those we work with, this IS their Radio City Music Hall. This is the biggest stage they will be on, and they are going on it – even if they can’t dance. Maybe it’s not as impressive as a pirouette, but trust me, sometimes a smile, a glass of water, and a binder open to the right page is the choreography they need in anticipation of stage lights. To be ahead of everything. It’s a wonderful experience to work with so many who are new to or nervous on the stage. To find a way to help them enjoy their moment in the spotlight. To be the first to congratulate them on an incredible performance as they step off is a gift I don’t take for granted. It feels purposeful and empowering to be the steady presence at the sidestage for those in the spotlight. Maybe it’s not centre stage at Radio City, but it is exactly where I belong.

Earlier this year, our Keri was asked to write an article for Corporate Meetings Network . She delivered a thoughtful, timely perspective on the evolving role of events in today’s world. In "Events: Gathering Around the Modern Campfire," Keri explores how events have become more than just business functions; they’re powerful spaces for connection, storytelling, and shared experience. If you’ve ever wondered why certain gatherings just feel different, this one’s worth a read. --- I’m frustrated. Frustrated, and honestly, a bit embarrassed by humanity at the moment. A lot of that has to do with the way information is being shared, or more accurately, distorted, by many news and communication outlets. We’re living in a time where it’s incredibly hard to get a clear picture of what’s actually happening in the world. The news I see isn’t the same as what my friends in other regions are seeing. And it’s definitely not the same as what different communities and corners of the world are reacting to. It’s like we’re all watching different versions of reality play out and it’s exhausting. I grew up in a time when you could mostly trust that the information coming from reputable outlets was accurate. Journalists had a code; they told the truth, or at least tried to. Of course, we all knew which publications were a little more dramatic or sensational, but at least we knew. Headlines were consistent. News was delivered on everyone’s doorstep. There was some kind of shared baseline. Now, with all the noise, misinformation, and “alternative facts,” I keep wondering, where do we go to hear and experience something that feels real? Where can humans come together, hear the same words at the same time, and actually connect to them? Here’s the good news folks: Events. Meetings. Summits. Gatherings. More than ever, our work matters. When we bring people into a room (physically or virtually), and put a message on a stage, we create something powerful. Everyone hears it together. Everyone reacts in real time. No algorithms. No misinterpretations. Just a shared moment. I’m not saying events are always neutral or objective; of course we host groups with all kinds of different values, worldviews, and perspectives. But that’s not the point. The point is that we’re creating spaces for truth to be shared, seen, and felt together. That’s rare these days. And it’s meaningful. Years ago, Colja Dams from Vok Dams coined the phrase “the campfire gene”, the idea that humans are wired to gather around something warm and real, to share stories, to feel less alone. That’s always stuck with me. As a Canadian, I totally relate to the idea of sitting around a backyard fire, or being out in nature, listening, talking, sometimes in conflict with the other humans around me, but still feeling connected as a community. Events are the modern campfire. They’re where we come back to ourselves. Where we open up. Where we challenge each other or simply nod along. Where we remember what it feels like to be human in a room full of other humans. And in this noisy, confusing world, we need that more than ever. In a world flooded with misinformation and manipulated narratives, and curated realities, events are one of the last places where people can come together and experience something real. They cut through the noise. They allow us to witness truth – not just through content, but through connection. That’s the magic. That’s the power. The campfire is still burning, and it lives in the spaces we create. Around it, we find our people, hear our stories, and remember what it means to be part of something honest and human.