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Going Virtual Can Make A Big Impact

Trevor Howes • Oct 21, 2020

PRINCE EDWARD ISLAND 2020 FAM TRIP 

For meeting planners going virtual doesn't mean losing impact . . . even on a FAM tour!

First off, I’m going to say they nailed it! While meeting in person is still the preferred way of conducting and participating in a familiarization tour (FAM tour), the entire team at Meetings and Conventions Prince Edward Island (MCPEI) went out of their way to ensure no detail was uncovered and a big impact was still made in a virtual environment. 

Very early in 2020, before the C-word was official, I was invited on a FAM tour by the team at MCPEI. I was thrilled to be heading to Prince Edward Island (PEI) in the fall of 2020 to learn more about the island (Canada’s smallest – but still very mighty – province) from the “insiders” and travel to the island of red sand, fresh seafood and, of course, the home of Anne of Green Gables

The idea with any FAM tour is to meet in a location (hopefully with some new people) to get familiar with what it can offer incoming incentive groups. 

Fast forward several months, I received the anticipated e-mail cancelling the in-person experience, but with an addendum indicating all was not lost and the MCPEI team was working diligently on piecing together a virtual experience to explore the island “from tip to tip.”

A virtual FAM tour!? HA! No . . . HA, HA, HA! 

Okay, truth be told, I had every bit of confidence the MCPEI team was going to create something very special. And that they did. They knocked it out of the ballpark in my opinion.

In the months leading up to the virtual experience, I received regular communication (as did the other 30+ attendees from across North America) creating excitement and anticipation of my island tour. Ultimately, the MCPEI team created a three-day FAM tour. Attendees were asked to participate in a one hour Zoom call on each of the FAM tour days. The rest of the time, attendees spent exploring PEI at leisure through a fully customized interactive website. 

Each day, a new section of the website was unlocked and we spent time clicking away on the website watching videos of the myriad of restaurants, accommodations, event venues and experiences the island offers. It was simple, easy to understand, and I loved that I could learn at leisure.

Impactful collective interactions by showcasing the best of the island.

A definite highlight of the “trip” was a large gift box that was couriered to my home office a week prior to the FAM tour. We were given explicit instructions to not peek, but to open the three gift bags together during our virtual meeting time. Unlike Christmas as a child when I was always on the hunt snooping around for presents, I didn’t peek. And, you know, I’m glad I didn’t.


The gifts were thoughtful, meaningful and, admittedly gave me goosebumps when the MCPEI team told us the significance of each item. I could feel the love and I felt connected to PEI more than I thought was possible without being there in person. (Highlights, for me, included: gouda cheese from Glasgow Glen Farm, a signed cookbook by Chef Michael Smith, a virtual reality headset for my smartphone (to get as close to exploring the island in person as possible), jam from the Prince Edward Island Preserve Company and a copy of Anne of Green Gables by Lucy Maud Montgomery, to name a few.


I’m grateful for the friendly connections I made with the other attendees on the trip and the team at MCPEI – thank you Treena, Susan, Mary-Hellen and Nicole and to all your partners that participated in the FAM. In these lockdown days, it’s nice to know I can still meet new, like-minded people and learn from their experiences during these uneasy times.


I’m also grateful for the experience to learn more about Prince Edward Island (a small island with a LOT of heart) and all it can offer our clients in the future.


But why wait?


The world is on a path of reinvention and virtual events aren't going anywhere. Could there be a market for safely executed virtual FAM tours that still connect people to each other and to geographic locations if travel bans or restrictions continue. As an event planner, I say yes, a big yes. Any day of the week, I’d be keen to work with the team at MCPEI to create a virtual PEI experience for clients who’d be more comfortable sitting on the sofa than risking travel during this period of transition and reinvention.


Meetings and Conventions Prince Edward Island, my heartfelt thank you for including me in your very first virtual FAM tour. Big smiles all around. Until we meet again . . . in person or virtually!


Our team has been working on virtual social experiences that are engaging and meaningful. Drop us a line anytime to create impactful collective interactions and keep the conversations (and events) going.

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