USER GROUP CONFERENCE DALLAS

Main Services: Conference & Meeting Production | Destination Production


Always Included: Experience Design | Project Management | Program Strategy | Creative Strategy | Health & Safety

Key Elements: Content Management | Speaker Management

Engaged for the third time as the chosen production partner for their user group conference, our global client invited us to Dallas, Texas to showcase their technologies through the 2024 theme, Ahead of the Curve. Hot off the Madrid project for the same client and theme, we were tasked with altering our production design to an American audience and large ballroom. Our team developed a creative experience that showcased new and updated technologies and products. 


Due to confidentiality we are unable to share the client name, therefore the stage design logos have been redacted. 

  • The Experience

    As the production partner for this conference we worked closely with the client on the general sessions, keynotes, gala evening and featured 90-minute Chief Technology Officer showcase. 


    To alter the production design from the unique curve in Madrid, our creative team focused on the industrial aspect of the client’s products and services. With a directive from the client that more product demos would be prevalent in this showcase, we developed a multi-leveled scaffold structure. This not only reflected the industrial industries, but also provided areas for products in addition to functioning as the rigging structure for the large LED wall. 


    This rough backdrop was enhanced through unique lighting globes and fixtures to create moments of visual impact and keep the audience engaged. The content on the LED screen ran simultaneously with the speakers on stage, supporting their segment with high impact visuals that showcased the products in action and how the user experience is impacted by the featured product. The screen content was created to bleed into the scaffold and expand the enormity of the production.


    Two hidden pathways beneath the screen allowed for surprise entrances and seamless exits, and a ladder within the structure provided opportunities for worker demos. A multi-tiered stage finished the design and created varied looks for all of the sessions and entertainment throughout the conference. 

  • Whizbang Moment

    The industrial scaffold stage and production design! Though a departure for this client and their audience, it was an eyebrow raising showstopper.

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