This is a team full of passion for what they do and deep love for the community they serve.
They wanted to tell their story in a memorable way, and we helped them bring that vision to life with an incredible outdoor event in Strathmore. The entertainment? None other than Brett Kissel and Carolyn Dawn Johnson, delivering a one-of-a-kind, story-driven performance that perfectly reflected Agra Risk’s journey and desire to share their own journey.
The event followed a day of educational sessions and welcomed 450+ guests [clients, partners, and community members from across the region] for a lively reception, BBQ dinner, heartfelt speeches, and of course, the show. It was a true blend of Alberta’s agricultural community coming together to celebrate.
With storytelling at the heart of this event, our team worked closely with Agra Risk’s founders to capture the key moments and milestones that brought them to this point. Those stories found their way into every part of the event, from custom beer labels [Origin Beer] and BBQ sauce to snack mixes and water bottles, all locally sourced and designed to make people laugh and raise an eyebrow or two.
With the event being held in a barn, tent and field in Strathmore and featuring country music entertainers, the design and decor followed suit. The Agra Risk green was accented with pops of bright yellow and white, for an energetic and fresh feel. Several impactful vignettes were strategically placed around the space, filled with classic western country nods like wheat, wood crates, lanterns, and cattle crossing signage. Small touches like oatmeal and green linens, green and yellow bandanas and pillows, and white umbrellas and stools brought the full design to life in many layers.
Congratulations to Agra Risk on an incredible 10 years. We were honoured to celebrate with you, and can’t wait to see what’s next.
