The experience began with the creation of an elevated event brand which launched the adult only event on “sneak-a-peek” Thursday of Stampede.
The Hotel Arts east parking lot was completely transformed into a contemporary and uniquely tented western event space. Custom Kiewit Korral Bourbon lemonade cocktails were served at the superbar and outlying beverage locations along with our curated Hotel Arts morsels on plentiful food stations. The entertainment for the event included three bands, with the client requested George Canyon as the headliner. 500 guests enjoyed perfect weather and our seamless execution and it was overheard throughout the evening that it was the “best Stampede party I’ve ever attended”.
The site was flipped overnight to add more seating, along with family fun activities such as a bouncy house, face painters, balloon artists, and a Korral petting zoo. The Calgary Stampede Parade played live on the big screen, giving guests the best seats in the city, complete with a pancake breakfast and custom hair-of-the-dog cocktails for those that attended the night before.